To write this post, I looked at ten random business cards I’ve received, so these are existing cards companies use for their business. I picked up that all these businesses make small errors which may significantly effect how they are viewed by potential customers. Here are 5 business card mistakes people make:
1. Too much information
Some cards are so full of information that you really don’t know where to start. A business card is not a good place for your sales pitch. It’s a place to entice people. To draw them in and guide them as to how they can learn more about your business or services. Are you over-delivering on your card?
2. Design inconsistent with website
There is great value in having a card design that integrates the look and feel of your brand. So if you have a website, a shop front, a product line look or anything else, shouldn’t the look of your business card be consistent? Few of us have enough money to be driving thousands of people to our site or store everyday. But you can at least create more recognition of your brand via integration of your marketing materials.
3. No email/web address or bad email
Two cards I was given are without an email address, one is also without a web address, just a phone number. If I want to find out more about their business I need a website to go to. I have been given two cards that had a nice logo and business name combined with a gmail address. That lowers your credibility in my eyes. Especially when it is so easy to get an email address with your own custom url.
4. Printed on poor quality paper
Please don’t use “cheap” printing. Your brand matters to people. And often the first and early impressions are based on things like your business card. Would you pay someone who has a paper-thin low quality business card?
5. Not using back of card
I believe in white space (room around the content that makes your card easier to read) so I always recommend you use the back side of the card. If you put your brand promise on the back, you can hand someone your card with that side facing up (and saying the brand promise out loud).