5 Tips to make your business successful

5 Tips to make your business successful

Most of the people that form your main audience are already online. And this is why it is important to be there, get a logo and brand created, to have a website, invest in content marketing and banner ads in order to survive and thrive. Here are 5 tips to help:

1. Logo Design

This is probably the most important asset that your business has, it is basically your online/offline image. A colourful and pristine logo design is what attracts customers, brings in capital, it creates bridges, grants credibility and most important it shows that your business has a pristine image. Many often make the mistake of planning all the business from top to bottom but the last thing that they consider to do is to create a smart and colourful logo.

2. Don’t underestimate your competitors

Don’t be afraid of the completion. Study them instead and try to learn from them. Learn from their mistakes but also from their strong points. Study everything they do in order to top the market and try to make better decisions.

3. Social Media is vital

This means that social media is not to be neglected and you should be aware that, for some audiences, if you are not on Facebook, Instagram or Twitter, you don’t exist as a business. Create your page, schedule a continuous flux of posts and company news and engaged actively with your fans and followers.

4. Risks bring rewards

Taking small risks that brings big rewards; this type of behaviour ultimately helps your business develop in the right direction. A good business owner calculates risks and rewards with every decision that they make, almost every time a good risk analysis can bring huge rewards.

5. Online marketing

This means that people invest a whole bunch of money into online advertising and online marketing and, that this method works and delivers great results. Most of the people that form your main audience are already online. And this is why it is important to be there, to have a website, invest in content marketing and banner ads in order to survive and thrive.

5 essential reasons for listing your business on Google

5 essential reasons for listing your business on Google

Love or hate search engines, they are important for business!

1. Google My Business is a free way of listing your Edinburgh company on Google and attracting new customers. Because the page is powered by Google, you are able to include your company listing in searches, maps, and more without needing to do any extra work to your website or SEO strategy.

2. On Google My Business, your viewers can easily see your Edinburgh business hours, location, contact information, reviews, and busy times. With all your information in one place, potential customers can easily decide if they would like to come visit your business or if they would like to do business with a competitor.

3. Google developed Google My Business as a way to make it easier for searchers to get the information they need without ever leaving the Google search bar. As searchers become more and more accustomed to this feature, they will be less likely to go to your website to find the information they’re looking for.

4.  Because Google wants to keep users on their site, they will put their own pages first. In a local search, this means that Google My Business pages will be among the top results regardless of how strong a website’s SEO strategy is. These Google My Business pages will also feature all the necessary information a searcher needs to keep them from clicking away from the Google page.

5.  If you do not have a Google My Business page, you don’t have a chance to be featured in the top list of results for your Edinburgh business. If users are not going beyond the list of Google My Business pages shown, you also won’t have a chance of catching their business.

Need help setting up your free My Google Business Listing?  We can help, just get in touch.

How to Grow Your Business with Mobile Marketing: the Beginners Guide

How to Grow Your Business with Mobile Marketing: the Beginners Guide

Fast-growing young businesses face plenty of opportunities and challenges when it comes to getting their marketing message out there. Mobile marketing is key as the majority of customer engagement and interaction comes via a smartphone or tablet, making it essential that messages are short and sharp, and the call to action is clear and obvious.

Why mobile marketing is vitally important

The key rules of marketing remain the same whatever the format, a consistent message that reaches a relevant audience with terms that grab their attention and strong calls to action. Through apps, SMS, location-based services and other unique features, the mobile marketing aspect is growing in importance as the world becomes a mobile-first environment.

Mobile means less space and time to grab attention, but the rewards are greater and come faster than when using traditional marketing efforts.

Key point: Understand your audience

When a business knows where its audience is and how to communicate with them, half the marketing battle is already won. Knowing where your customers and prospective clients are, in terms of geography and online habits, makes it easier to reach them. You might find business leaders on LinkedIn, Engineers on dedicated forums, aspirational types on Pinterest and so on.

With location resolved to whatever level you need, you must provide them with a suitable message. In most businesses, marketing has evolved from “here’s our cool product”  to “here’s how our product can save you time/revenue/resources.” Finding out what problems your product or service helps them solve, and explaining it to them in a suitable way is key to a strong message. Keep your marketing plan to a single page to avoid complications,

Define goals and key performance indicators

Once you have an audience and a message, you need to define what makes your marketing campaign a success. That can be £2 earned for every marketing £1 spent, it can be five new clients per week of advertising or 1,000 new subscribers within three months, whatever particular metric that suits your business.

As long as it’s a reasonable objective that provides a worthwhile return, don’t be too conservative or overly optimistic, you can adjust the campaign or future efforts to work towards those goals as you learn, and if does prove a roaring success, then you can tweak the campaign to find out which element is giving you that magical success. 

Key performance indicators are a massive part of the mobile marketing industry, with cost per install (CPI) for mobile apps or cost per acquisition (CPA) for websites, along with click-through and conversion rates all hot topics.

For a small business, conversion rates for mobile marketing efforts be it SMS or push notifications are key. But the value is in getting a decent rate among a small audience (say, 10 from 200, 5%), who are likely to be useful customers, compared to a  larger number (say, 1000 from a million, 0.1%) but a tiny fraction of a massive audience, who are less likely to be interested in your business.

Implement, measure and optimise

With the key aspects in place, you are ready to run your first marketing campaign. As with many business efforts, do not expect the first trial to be a roaring success. The key is to understand what works with your campaign, measure the results from engagement dashboards or other feedback. Also, establish what doesn’t work, and look to adjust the campaign to create more positive results.

The power of mobile marketing is instant results and the flexibility to change or evolve your plans, or rip them up and start afresh, depending on the response. 

Best practices for mobile marketing

As the world becomes more mobile, the tech giants focus their rules and guidelines around a mobility first approach. Google’s search ratings are weighted in favour of those companies with responsive website design and mobile-first emails so that the sites and messages look good on a smartphone.

Marketing should lead directly to mobile-friendly landing pages that help sell a product or service in a direct and simple manner, with all essential content directly visible with no need to scroll down a page or flick between sections.

As there’s no single hard and fast rule with marketing and site pages, ensure that you take time to test a variety of types, with A/B testing in place to find out the most successful types, allowing you to concentrate on successful designs.

Best practices for SMS and push messages

A unique feature of mobile is access to the lock screen via SMS messages if you have their mobile number, or push messages if they install your app. Being able to access the customer in this way comes with great responsibility. Do it too much, or hammer them with unclear offers or messages and they will soon block your access or delete the app.

Using this marketing for seasonal reminders, location-based alerts, or key events around your products or services are acceptable and likely welcome messages that customers will respond to in greater numbers than a traditional email or other marketing efforts.

Best practices for Apps/PWAs

App design tools and services mean that any size of business can now create or get a custom app built for them, putting your company on a par with larger rivals. Getting the app on a customer’s device requires its own marketing effort and incentives for them to do so, but once installed you have unprecedented access to the customer.

The app needs to be well designed, following mobile app design best practices, and offer features that add value to the user and get them using it on a regular basis. These can be practical features like tools or services, and or relevant information like news and content.

Progressive Web Apps (PWAs) have gained plenty of traction in recent years, allowing your mobile site to become the app. That’s with most of the same features and some unique advantages including a low footprint on the device, this saves on duplication of effort or resources while giving customers more flexibility about how to interact with your business.

The neverending marketing effort

Marketing trends come and go, but mobile is the singular landmark to which all efforts are focused. Ignore mobile and you risk missing out on a huge and growing audience. Adopt mobile marketing and while it may take a few efforts to find your businesses’ personal sweet spot, it can provide a longer-lasting relationship with customers offering greater rewards.

Article by Izaak Crook with the AppInstitute

Izaak Crook is the Head of Marketing at AppInstitute, a SaaS App Builder platform that allows anyone to create their own iOS and Android app without writing a single line of code.

No SSL? Your website will be marked not secure by Google by July 2018.

No SSL? Your website will be marked not secure by Google by July 2018.

Does your website have an SSL certificate? If not, you’ll need to consider adding one as beginning in July 2018 with the release of Chrome 68, Chrome will mark all HTTP sites as “not secure” as announced in a blog by Google in February.

Contact Forms Require SSL

An SSL used to be an optional feature for websites but because of recent changes by Google, they are now becoming a requirement.  Also, if you’re gathering any data through forms such as contact forms, booking forms, or mailing list sign up forms, you’ll also need an SSL to be GDPR compliant.

SSL Installation

If you need help adding an SSL certificate to your website, please get in touch with us and we can help coordinate the purchase and installation of your SSL certificate for you.  Many hosts charge approximately £50 + VAT per year for an SSL with advanced features and some hosts will offer a very basic SSL certificate for free with your hosting package. We can put you in touch with a UK WordPress hosting provider that offers hosting for £3.99 to £7.99 per month which will includes basic email and an SSL certificate.  Send Katy an email and she can help you figure out your options.

5 Essential Features in a Great Website

5 Essential Features in a Great Website

The website process can be a daunting one but we have been creating custom websites for a number of years now and have gained an in-depth understanding of what makes a website successful. I’d like to share 5 essential website features which will contribute to your website’s success.

1. Responsive website pages

Your site must be able to adapt to whichever device your potential customer is using. This shows your customer you are thinking of them and their user experience. Importantly, Google now prioritises these sites in searches so if you want to stay competitive, you need a responsive website.


2. Page quality

How a page is structured, how the text reads and how it speaks to potential customers is the essence of a great website. Web copy is structured very different to print. The reader only scans a page and has a shorter attention span so we take this into account when styling up the text.


3. A picture is worth a thousand words

You can’t underestimate the importance of your main image on your home page, or any other page for that matter. Images evoke feelings, emotions and help capture your audience.


4. A strong and visible call to action

We want to generate leads for your business so a strong call to action is essential. We don’t want customers to miss it so it has to be at the top or near to the top as possible. One call to action which is very successful is “Book your free consultation” – it’s hard to resist.


5. Ensuring easy navigation

This is essential in helping your potential customers find their way through your website. We suggest  limiting your top-level navigation menu to no more than seven clearly labeled tabs with related pages organised under them. You should also have a clear way to get back to the home page no matter where your readers land such as a clickable logo at the top.

These five very important features are foremost in our minds in every project and help us create successful websites for each customer.

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