No SSL? Your website will be marked not secure by Google by July 2018.

Does your website have an SSL certificate? If not, you’ll need to consider adding one as beginning in July 2018 with the release of Chrome 68, Chrome will mark all HTTP sites as “not secure” as announced in a blog by Google in February.  An SSL used to be an optional feature for websites but because of recent changes by Google, they are now becoming a requirement.  Also, if you’re gathering any data through forms such as contact forms, booking forms, or mailing list sign up forms, you’ll also need an SSL to be GDPR compliant.

If you need help adding an SSL certificate to your website, please get in touch with us and we can help coordinate the purchase and installation of your SSL certificate for you.  Many hosts charge approximately £50 + VAT per year for an SSL with advanced features and some hosts will offer a very basic SSL certificate for free with your hosting package. We can put you in touch with a UK WordPress hosting provider that offers hosting for £3.99 to £7.99 per month which will includes basic email and an SSL certificate.  Send Katy an email and she can help you figure out your options.

5 Essential Features in a Great Website

5 Essential Features in a Great Website

The website process can be a daunting one but we have been creating custom websites for a number of years now and have gained an in-depth understanding of what makes a website successful. I’d like to share 5 essential website features which will contribute to your website’s success.

1. Responsive website pages

Your site must be able to adapt to whichever device your potential customer is using. This shows your customer you are thinking of them and their user experience. Importantly, Google now prioritises these sites in searches so if you want to stay competitive, you need a responsive website.

 

2. Page quality

How a page is structured, how the text reads and how it speaks to potential customers is the essence of a great website. Web copy is structured very different to print. The reader only scans a page and has a shorter attention span so we take this into account when styling up the text.

 

3. A picture is worth a thousand words

You can’t underestimate the importance of your main image on your home page, or any other page for that matter. Images evoke feelings, emotions and help capture your audience.

 

4. A strong and visible call to action

We want to generate leads for your business so a strong call to action is essential. We don’t want customers to miss it so it has to be at the top or near to the top as possible. One call to action which is very successful is “Book your free consultation” – it’s hard to resist.

 

5. Ensuring easy navigation

This is essential in helping your potential customers find their way through your website. We suggest  limiting your top-level navigation menu to no more than seven clearly labeled tabs with related pages organised under them. You should also have a clear way to get back to the home page no matter where your readers land such as a clickable logo at the top.

These five very important features are foremost in our minds in every project and help us create successful websites for each customer.

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