Writing a blog can be a useful marketing tool to grow your business. A recent HubSpot survey claims 60% of businesses who blog acquire more customers. If you’re not writing a blog, you might be falling behind your competition. There are many benefits to adding a blog to your website, including:
1. Improving Your Google Ranking
To stay ahead of your competitors, starting and regularly writing a blog helps you improve your Google search ranking. You can also share your blog through your social media accounts and on forums, building links back to your website which also improves the overall ranking of your business on the web.
2. Helping Your Customers Find You
If your website includes a lot of information that your target audience finds helpful and the more your content fits their needs, the more likely they are to find your business!
3. Becoming an Expert
A blog helps to establish you as an expert by providing helpful informative content to your target market. You’ll be able to share your expertise locally with your current and prospective customers which will increase your chances of reaching new customers and retaining existing customers.
4. Engaging with Your Customers
Your blog will also give you opportunities to engage with your audience and encourage interaction and conversation with your customers through commenting and feedback. You can engage through setting up a mailing list and sharing your blog posts in an email newsletter.
Once you write a blog, you can share it on your social media networks or in an email newsletter, which will also help to improve your overall online presence. It can help to retain existing subscribers and followers and also attract more customers!
To learn more about blogging to improve your business, check out this Introduction to Business Blogging from Hubspot.
Add a Blog to Your Website
We can add a blog to your existing WordPress website, provide you with an easy-to-use template for posting your blogs and provide guidance on how to easily post blogs yourself. We can also post blogs for you as part of one of our monthly WordPress Assistant packages. We can also include a blog as part of a new website package.
Our blog packages start as low as £99 and can include:
- Designing a new blog page
- Custom blog templates you can use for posting new blogs
- Blog Widgets for showcasing recent blog posts or archives
- Posting and scheduling blogs for you
- Mailing list subscription plugin customisation and integration with MailChimp
- Monthly newsletter design to share recent blog posts
To find out more about how a blog can help your business just contact us for a free consultation to discuss your website or blog requirements!