Flowers by Emily Henderson – Edinburgh

Rebecca had a vision for the logo for the new Edinburgh Florist business she was in the process of launching. Her favourite flower was Fritillaria and specifically wanted a representation in her logo. 

As well as studying and looking at the depiction of the flower, I looked at fonts and what typography would be best suited to Rebecca’s floristry business. I chose an elegant serif font for her name, a friendly and creative feel with an understated complimentary contrasting font for the business title.

The Fritillaria flower with it’s beautiful flower shape and delicate stem frame the business name. It is simple and elegant.

Flowers by Emily Henderson was a beautiful project. Rachael, the business owner had a small portfolio of stunning bouquets and funeral wreaths. The logo and brand colours flowed into the website but the flowers spoke for themselves. They made the page attractive and elegant. The website had a comprehensive home page, with a shop added so customers could purchase flowers. There was an About page, with a portrait of Rebecca, plus two detailed pages about her specialised bouquets. The website has e-commerce added and Rebecca is going to add a more detailed Gallery as the business grows.