Make it easier for your customers to find you with a free Google Business Listing which is connected to Google Maps. It’s a great way to make it easier for your potential customers to find you. We can help set you up with an account! We can start a new account or help you update your existing listing! Find out in our article below how a free Google business listing can help your business!
Benefits of a Free Google Business Listing
A Google Business listing will make it easier for your customers to find you when they perform searches on Google. The Google Business Map results show at the top of the search results page. If someone searches for ‘Web Designer Edinburgh’ for example. These listings are separate from the normal search results on the page. If your website’s ranking isn’t great and you’re not appearing on page 1 of Google then it will help to create a Google Business Profile. This will give your customers another potential way of finding you.
How to Improve Your Google Business Listing Ranking
Once you’ve signed up for a free listing, you can try to improve your ranking so that you appear at the top of the results. For example, when someone searches for your service (ie Web Design Edinburgh) you will be at the top of the list for web designers in Edinburgh. It will also depend on where your potential customer is performing the search. The closer they are to your location, the closer to the top you will appear when they search for you.
Complete Your Profile and Add Posts
Your Google Business Maps ranking is also affected by other things including how well developed your profile is. It’s also affected by how often you post to your Google business profile. Complete your profile fully and add images of yourself, your logo, or any other images you want to share. Make sure you link to your website and other social media accounts as well.
Your ranking in Google Business Listings/Maps is also determined by how closely your business name matches the keywords that are being searched for. If your business name is Edinburgh Website Designers and potential customers are typing Edinburgh Website Designers, then you will appear closer to the top of the results, however, there are other factors that determine your ranking as well.
Reviews Quantity & Quality
How many customers have left you reviews will also increase your ranking, as long as they’re good reviews with 4 or 5-star ratings. The businesses with the most 5 star reviews will appear towards the top of the search results.
While good reviews can improve your ranking, bad reviews can also harm your ranking. If you are left a bad review on Google or anywhere on the internet, it can affect your search ranking and your business’s reputation. If you do receive a bad review, make sure you respond to the bad review online and resolve the issue so that people can see that you dealt with the issue in an appropriate manner and didn’t just ignore your customer.
We can help set you up with a Google Business listing or improve your existing listing. Please get in touch to discuss your requirements and let us know if we can help!