GROWING YOUR BUSINESS ONLINE SERIES
Part of our collection of practical guides designed to help business owners make informed decisions before investing in a new website.
Grow Your Website Alongside Your Business
As your business changes, a good website can change with it, adding new services, answering new questions, showcasing your work and making improvements based on what your customers need.
Your first website doesn’t have to do everything
When you’re starting out, it’s easy to think your website needs every possible page and feature before you launch.
It doesn’t.
You need a solid foundation that clearly explains your business and gives people a reason to get in touch.
As your business develops, you can add to it.
A website can grow gradually rather than trying to do everything on day one.
Your business will change
- Add a new service
- Start working with a different type of customer
- Expand into a new area
- Take on more staff
- Change the way you work
- Have new projects to showcase
- Discover questions customers regularly ask
Your website should be able to reflect those changes. If your business moves forward but your website stays the same, the two can quickly stop matching.
Add the right things at the right time
Growing your website doesn’t mean constantly adding pages. Every addition should have a purpose. You might add:
A new service page
When you’ve introduced something new that deserves more explanation.
A case study
When you’ve completed a project that demonstrates the value of your work.
A helpful guide
When you have useful knowledge that could help your customers.
An FAQ
When you’re repeatedly answering the same questions.
A new location page
When you’ve genuinely expanded the areas you serve.
The aim is to make your website more useful, not simply bigger.
Small improvements can make a difference
- Making a service easier to find
- Improving a headline
- Adding a clearer call to action
- Updating an old photograph
- Answering a question customers keep asking
- Making a page easier to read
- Adding a recent case study
- Removing information that’s no longer relevant
Over time, these small improvements can make your website much more effective. Your website doesn’t need to be perfect. It needs to keep getting better.
Your website can support your business
Explain your services
Answer questions
Demonstrate your expertise
Build trust
Generate enquiries
Support your marketing
Give existing customers useful information
An up-to-date website gives people confidence that your business is active and paying attention.
Don’t let your website become outdated
One of the easiest things to overlook is old information.
A service you no longer offer.
An old team photograph.
A testimonial from years ago.
Opening hours that have changed.
A page describing the business as it was rather than as it is now.
These small details can affect how people see your business.
An up-to-date website gives people confidence that your business is active and paying attention.
Growth doesn’t always mean more
A growing website isn’t necessarily a website with hundreds of pages. Sometimes growth means making what you already have better.
You might simplify a confusing page, combine information, remove something outdated or improve the journey between your most important pages.
Good website growth is about making the website more useful as your business develops.
Our approach
Solid foundation
We make sure the important information is clear and the website has room to develop.
Understand what's changing
As your business grows, we look at what has changed and what your customers now need.
Prioritise improvements
Not every idea needs to happen immediately. We focus on the changes that will make the biggest difference.
Add useful content
New services, guides, case studies and information can be added when there’s a genuine reason for them.
Keep things simple
We avoid adding complexity just because we can. Your website should remain easy to use and manage.
Keep it moving forward
A website works best when it continues to reflect the business behind it.
Sometimes your website needs a fresh start
Not every website needs rebuilding. But sometimes, making a few small changes isn’t enough.
An older WordPress website may have outdated plugins, a theme that’s no longer supported, poor structure or a design that simply doesn’t reflect the business anymore.
You may find that pages are difficult to update, the website isn’t working well on mobile, or things start breaking as the technology behind it becomes outdated.
Sometimes the best way forward is to rebuild properly, with a clearer structure, modern design and a website that’s easier to manage and ready for the future. A new website may be worth considering if:
- Your website looks and feels dated
- It’s difficult to update or manage
- The technology behind it is outdated
- Plugins or features regularly cause problems
- It doesn’t work properly on mobile
- Your business has changed significantly
- Your services are difficult to understand
- The website no longer reflects the quality of your business
- You’re getting traffic but not enough enquiries
Continue learning
Growing your business online doesn’t end here. Explore more practical guides to help you make informed decisions before you get started.
Ready to make more of your website?
Your website should grow alongside your business, not be left behind as things change. Let’s talk about what you could improve, add or change.
A quick conversation to explore your options.
07765 087 126