PLANNING YOUR WEBSITE SERIES

Part of our collection of practical guides designed to help business owners make informed decisions before investing in a new website.

What Pages Does Your Business Website Really Need?

A great website doesn’t need dozens of pages. It needs the right pages, organised in a way that helps visitors understand your business and take the next step.

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What’s the magic number?

One of the questions we’re often asked is:

“How many pages should my website have?”

The honest answer is:

As many as you need—and no more.

Some businesses only need five or six well-planned pages.

Others need twenty or more.

The goal isn’t to create as many pages as possible. It’s to create pages that answer your customers’ questions and help them feel confident about getting in touch.

Start With The Essentials

Most business websites benefit from a small number of core pages. These are usually:

Home
About
Services
Case Studies or Portfolio
Contact

These pages give visitors the information they need to understand who you are, what you do and how to get in touch. Everything else builds from there.

Every Service Deserves Its Own Page

One of the biggest improvements you can make is giving each of your main services its own page. Instead of one long “Services” page, create dedicated pages for each service you offer.

This helps visitors find exactly what they’re looking for and gives you space to explain each service properly.

For example, instead of just “Services” you have:

Web Design
Website Redesign
Logo Design
Logo & Website Packages

It’s clearer for visitors and easier for search engines to understand too.

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People work with people they like and trust, the About page is a chance to shine.

Don’t Forget The About Page

Many business owners underestimate how important their About page is. People don’t just buy services. They buy from people they trust. Your About page is your opportunity to explain:

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who you are

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why you do what you do

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how you work

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what clients can expect

For many visitors, it’s one of the most-read pages on the website.

Case Studies Build Confidence

If someone is considering working with you, they’ll often want reassurance that you’ve solved similar problems before. That’s where case studies come in.

Rather than simply showing finished websites, explain:

the client’s challenge
your approach
the outcome

Real examples help visitors imagine what working with you might be like.

Helpful Guides Add Long-Term Value

Your core pages explain your business. Guides help answer the questions people ask before they become customers.

That’s why we’re building this collection of website guides. They help business owners make informed decisions while also showing how we think and work.

A guide someone reads today might lead to an enquiry weeks or even months later.

More Pages Don’t Always Mean Better Websites

It’s tempting to keep adding pages. Sometimes they’re useful. Sometimes they simply make a website harder to navigate. Before creating a new page, ask yourself:

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