CHOOSING THE RIGHT PLATFORM SERIES

Part of our collection of practical guides designed to help business owners make informed decisions before investing in a new website.

Thinking of Moving from Wix to WordPress?

Thinking about moving from Wix to WordPress? Find out what’s involved, what you can keep, what needs to change and whether it’s the right time to make the move.

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When your website no longer reflects your business

We’ve worked with businesses that originally built their websites themselves using Wix.

For some, Wix was a good place to start. It gave them a way to get their business online without needing to understand the technical side of building a website.

But businesses change.

Services develop. The team grows. The way you present the business evolves. You become clearer about the customers you want to attract.

And sometimes, you simply reach a point where your website no longer feels as professional as the business behind it.

That’s often when we hear from people who are considering a move to WordPress.

It’s not just about changing platforms

Moving from Wix to WordPress isn’t simply a case of taking your existing website and putting it somewhere else.

If you’re going to the trouble of rebuilding your website, it’s worth asking:

What should we keep?

What needs to change?

What isn’t working anymore?

What does the business need now that it didn’t need before?

That’s why we don’t approach a Wix-to-WordPress project as a simple technical migration.

We look at it as an opportunity to rethink the website.

Your existing website is a starting point

You may already have content, photographs, branding and pages that work well.

There’s no reason to throw everything away.

We’ll look at what you’ve already got and work out what should come across to the new website, what needs improving and what can be left behind.

Sometimes the existing content is useful but needs restructuring. Sometimes the wording needs updating. Sometimes the navigation has become too complicated. And sometimes the website simply needs a completely fresh approach.

The aim isn’t to change everything for the sake of it. It’s to make the website work better for your business.

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A website migration is an opportunity to build something better, not simply move what you already have.

What happens to your content?

One of the first concerns people have is whether they’ll have to start again.

Usually, no.

Your existing website may contain valuable content that can be reused, rewritten or improved.

We’ll help you work through:

your existing pages
your services
your images
your blog or news content
your contact information
your calls to action
your existing website structure

Some content may move across largely unchanged. Some may need rewriting. And some pages may no longer have a purpose.

That’s all part of the planning process.

What about SEO?

This is one of the most important parts of moving a website.

If your existing Wix website has pages appearing in search results, you don’t want to simply build a new website and hope Google finds everything again.

A redesign or platform move gives us an opportunity to improve your SEO, but it needs to be planned carefully.

We’ll consider things such as:

existing page URLs
page titles and descriptions
important content
internal links
redirects
your Google visibility
your new website structure

A new website shouldn’t mean starting your search presence from scratch.

What about your domain?

Your domain name doesn’t have to change just because you move from Wix to WordPress.

If you already have a domain that works well for your business, we can normally keep it.

The important thing is to plan the changeover carefully so that your new website replaces the old one without unnecessary disruption.

Why move to WordPress?

For many businesses, the decision comes down to wanting more flexibility and control.

WordPress gives us much more freedom to design and develop a website around your business.

It can also give you more options as your website grows, whether that’s adding new content, functionality, integrations or new areas of the site.

But for our clients, there’s another important benefit.

We can take care of the technical side while you concentrate on your business.

You can make the changes you’re comfortable making yourself, and we’re here when you need help.

A new website should feel like your business

This is often the biggest change our clients notice. The goal isn’t simply to make the new website look more modern.

It’s to make it feel more like the business it represents.

The right structure.

Clearer messaging.

Better navigation.

A more professional visual identity.

A clearer path for visitors.

And content that helps the right people understand why they should choose you. That’s where the real value of a redesign comes from.

What does the process look like?

We keep the process straightforward:

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We look at your existing website

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We talk about your business

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We plan the new website

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We design around the business

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We build in WordPress

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We take care of the move

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We stay involved

Should you move from Wix to WordPress?

If your current website still does everything you need, there’s no reason to change platforms simply for the sake of it. But if you’re finding that:

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your website no longer reflects the quality of your business

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you've outgrown the design

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your content and services have changed

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you're struggling to create the website you want

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your website feels difficult to develop

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or you're ready for a completely fresh approach

then it may be time to consider a move. And you don’t have to work all that out on your own.

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