Are You Making These 5 Common Business Card Mistakes?

Are You Making These 5 Common Business Card Mistakes?

To write this post, I looked at ten random business cards I’ve received, so these are existing cards companies use for their business. I picked up that all these businesses make small errors which may significantly effect how they are viewed by potential customers. Here are 5 business card mistakes people make:

1. Too much information

Some cards are so full of information that you really don’t know where to start. A business card is not a good place for your sales pitch. It’s a place to entice people. To draw them in and guide them as to how they can learn more about your business or services. Are you over-delivering on your card?

2. Design inconsistent with website

There is great value in having a card design that integrates the look and feel of your brand. So if you have a website, a shop front, a product line look or anything else, shouldn’t the look of your business card be consistent? Few of us have enough money to be driving thousands of people to our site or store everyday. But you can at least create more recognition of your brand via integration of your marketing materials.

3. No email/web address or bad email

Two cards I was given are without an email address, one is also without a web address, just a phone number. If I want to find out more about their business I need a website to go to. I have been given two cards that had a nice logo and business name combined with a gmail address. That lowers your credibility in my eyes. Especially when it is so easy to get an email address with your own custom url.

4. Printed on poor quality paper

Please don’t use “cheap” printing. Your brand matters to people. And often the first and early impressions are based on things like your business card. Would you pay someone who has a paper-thin low quality business card?

5. Not using back of card

I believe in white space (room around the content that makes your card easier to read) so I always recommend you use the back side of the card. If you put your brand promise on the back, you can hand someone your card with that side facing up (and saying the brand promise out loud).

Why a Professional Logo Design is Worth the Investment

Why a Professional Logo Design is Worth the Investment

A logo design brings your business to life!

A logo is an image that captures your vision and emphasises your company’s strengths. Every business owner has a picture in their own head of what their company stands for, but how do you bring this to life? This is where businesses use designers to develop a professional logo design.

Don’t copy other businesses

There are certain principals for creating a great, professional logo which will add great value to your business and help you stand out in a competitive world. If you copy other logo designs, or go for a logo which has already been popular it will look cheap and unoriginal. A good logo is always easy to describe. Pretty much everyone can explain what the McDonald’s, Nike and Adidas logo designs look like, because the images are simple, clear and eye-catching.

A good logo works on all different media – from web to print

Your logo design should adapt to company stationery, website design and your shop front. Your logo design must represent your whole company; not just a part of it. It must embrace all your key products and services, not just a few of them. It can be a generic stamp which will serve you well as your business grows.

How to find the right designer to work with you

A designer will meet with you, find out about your business, study your competitors and study your business in detail. To create a great logo, a designer has to do a lot of research. This is important to create the right look and feel. Also to tap into your audience. If you find a designer doesn’t put the work in at the start, you may not be getting a good deal.

It is worth investing in a professional designer to develop your logo design and branding. Business is more competitive than ever and everything starts with your identity. Take a look at our Moo Web Design Service page and book your free consultation!

How to Choose the Best Domain Name

How to Choose the Best Domain Name

Choosing the Best Domain Name

One of the most difficult things about starting a new business is deciding on a name for your business, but nowadays this task can be even more difficult. If you want to stay competitive, you’ll also need a website, so you’ll also have to decide on your domain name or website address. Here are some tips on how to choose the best domain name for your business:

  1. Use Consistent Branding.
    You should try to use the same domain name as your business name or something close. These days that can be very challenging, as many domain names have already been purchased.
  2. Choosing the Best Domain Extension.
    You’ll also need to decide on a domain extension. The most popular for business is .com. If you’re a non-profit, you’ll want a .org extension. Another common choice is .net, but it’s not as common and it could make it harder for people to find you.  If you’re only doing business in a country outside of the U.S., you can better target your customers by using your country’s extension like .co.uk for the UK. Many people will buy both the .com extension as well as the extension within their country and use both. In general, the .com extension will improve your ranking as Google gives .com websites preferential treatment and overall it looks more professional.
  3. Keep it Short.
    If your business name is long or particularly complicated, you might want to consider a shortened version for your domain address. The longer your domain address, the harder it will be for people to be able to find you and also type it into a url. If people have to look to hard for you, they might just go with one of your competitors instead.
  4. No Punctuation or Numbers.
    Punctuation, especially hyphens, confuse people and chances are they won’t be able to find your business. If your potential customers don’t include the hyphen or other punctuation when typing in your domain address, they might not be able to pull up your website. Also when people hear a number, they don’t know if it’s the numeric digit or it’s spelled out, which can be confusing.
  5. Make it easy to type.
    No slang or abbreviated words. You want it to be easy for your customers to type in your address and find you easily.
  6. Use keywords.
    To improve your SEO, use keywords that describe your business or the services you provide. For instance, if you’re a website design company, you might use moowebdesign.com. You can also use your location in your domain address if you only target a specific area, like edinburghwebsitedesign.com. Using keywords can really help your ranking in Google search results, as well as on Google Maps & Business.
  7. Check copyrights and trademarks.
    Make sure you do your research and check the name isn’t trademarked, certified or registered. You also want to make sure a similarly named company doesn’t exists in another country in case it might interfere with your customer base.

I hope these tips on how to choose the best domain name for your business make it a little easier when you’re trying to choose the best domain name for your business!

Are you having trouble deciding on a domain name?  Just leave a comment with any questions below, and hopefully we can help you with your decision!

 

If you need help on how to choose the best domain name or business name, Moo Web Design can help! Just contact us for a free business consultation!

Improve Your Business with a Blog

Improve Your Business with a Blog

Writing a blog can be a useful marketing tool to grow your business. A recent HubSpot survey claims 60% of businesses who blog acquire more customers. If you’re not writing a blog, you might be falling behind your competition. There are many benefits to adding a blog to your website, including:

1. Improving Your Google Ranking

To stay ahead of your competitors, starting and regularly writing a blog helps you improve your Google search ranking. You can also share your blog through your social media accounts and on forums, building links back to your website which also improves the overall ranking of your business on the web.

2. Helping Your Customers Find You

If your website includes a lot of information that your target audience finds helpful and the more your content fits their needs, the more likely they are to find your business!

3. Becoming an Expert

A blog helps to establish you as an expert by providing helpful informative content to your target market. You’ll be able to share your expertise locally with your current and prospective customers which will increase your chances of reaching new customers and retaining existing customers.

4. Engaging with Your Customers

Your blog will also give you opportunities to engage with your audience and encourage interaction and conversation with your customers through commenting and feedback.  You can engage through setting up a mailing list and sharing your blog posts in an email newsletter.

Once you write a blog, you can share it on your social media networks or in an email newsletter, which will also help to improve your overall online presence. It can help to retain existing subscribers and followers and also attract more customers!

To learn more about blogging to improve your business, check out this Introduction to Business Blogging from Hubspot.


Add a Blog to Your Website

We can add a blog to your existing WordPress website, provide you with an easy-to-use template for posting your blogs and provide guidance on how to easily post blogs yourself.  We can also post blogs for you as part of one of our monthly WordPress Assistant packages. We can also include a blog as part of a new website package.

Our blog packages start as low as £99 and can include:

  • Designing a new blog page
  • Custom blog templates you can use for posting new blogs
  • Blog Widgets for showcasing recent blog posts or archives
  • Posting and scheduling blogs for you
  • Mailing list subscription plugin customisation and integration with MailChimp
  • Monthly newsletter design to share recent blog posts

To find out more about how a blog can help your business just contact us for a free consultation to discuss your website or blog requirements!

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